阿里巴巴投资闪购电商平台魅力惠
Alibaba Group invests in flash sale
Alibaba Group Holding Limited has announced that it has invested , China’s leading flash sales platform for luxury and fashion products. This cooperation will ’s supply chain services of the sales of limited time discounted quality products from well-known international luxury and fashion brands to consumers in China, the company said in a statement.
The investment will enable Alibaba Group to integrate resources from its B2C , China’s largest third-party platform for brands and retailers, to form a specialised services team to ’s development and assist them in growing their user base, brand cooperation base, logistic services and IT infrastructure services. ’s close cooperation with a wide selection of luxury brands will ’s existing selection of affordable luxury goods for Chinese consumers.
Daniel Zhang, CEO of Alibaba Group said, “Alibaba Group’s ecosystem and its multi-level cross-platform retail services will be further enhanced with our investment . We hope
will exert its advantages to create synergy with Tmall in providing more premium luxury goods to consumers. At the same time, Alibaba will
and other brand partners enter our ecosystem to allow more efficiency in helping them locate consumer groups, conduct brand marketing and establish an online supply chain system.”
Thibault Villet, founder and CEO
said, “We are very pleased to receive this strategic investment from Alibaba Group. The two parties complement each other and together with Tmall, we will bring premium and trusted genuine brands to consumers. In the future, we see a significant opportunity to provide enhanced shopping experiences for Chinese customers in search of affordable fashion and luxury products.”
operates an online flash sales business model with limited time on discounted luxury goods for its online shoppers. Sales events are launched every day at 9 am to promote genuine goods that are offered at significantly reduced prices. Similar ,
cooperates directly with international brands or official designated brand distributors and has successfully cooperated with more than 2,400 brands across the world. Around 280 well-known international brands including Armani, Zegna and Michael Kors among others have partnered exclusively
in China’s e-commerce market.
译文如下：
阿里巴巴投资闪购电商平台魅力惠
阿里巴巴集团控股有限公司在一份声明中称，它已投资中国领先的奢侈品和时尚产品闪购电商平台（flash sales platform）魅力惠（）。
阿里巴巴集团将整合集团资源，在旗下天猫平台成立一支服务团队，支持魅力惠的快速发展，帮助魅力惠在用户增长、品牌合作、物流和信息科技基础服务设施等各方面得到提升。天猫是中国最大的第三方平台。
阿里巴巴集团首席执行官张勇表示，投资魅力惠之后，阿里巴巴的生态圈及其多层次、跨平台的零售服务将进一步完善。我们期望魅力惠充分发挥优势，与天猫等平台形成协同效应，为消费者提供更多高品质的高端商品。同时，阿里巴巴将协助魅力惠及其品牌合作伙伴接入阿里巴巴的生态系统，帮助他们更有效率地锁定消费群，开展营销品牌及构建线上供应链体系。
魅力惠创始人兼首席执行官韦奕博（Thibault Villet）说：“我们非常荣幸获得阿里巴巴集团的战略投资，双方将携手天猫平台互为补充，我们将给消费者带来优质和值得信任的品牌。将来，我们将抓住时机为中国客户提供舒适的购物体验，寻找负担得起的时尚品和奢侈品。”
魅力惠以闪购模式发展线上奢侈品限时折扣业务，每天上午9时推出较大幅折扣优惠的品牌商品。与天猫平台一样，魅力惠直接与国际品牌或品牌指定的官方经销商进行合作，合作品牌超过2400家。魅力惠更是部分国际品牌在内地电子商贸市场的唯一合作伙伴，其中包括阿玛尼、杰尼亚及Michael Kors等280个品牌。
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魅力惠下载介绍：
《魅力惠》是一款名牌奢侈品限时折扣闪购应用。海量时尚商品等您来选购！根据最新的潮流趋势和您的需求为您推荐精选品牌商品，让您体验尊贵名品享受。
魅力惠v2.1更新内容：
1、购物界面全新优化；
2、商品详情应有尽有；
3、赠品折扣一目了然；
4、菜单功能全面优化。
版本：V2.1
大小：8.5 MB
系统要求：安卓2.2以上系统
适用屏幕像素：通用
应用包名：com.glamour.android
适用机型：}