餐厅如何在糖酒会期间吸粉做营销

糖酒会餐饮连锁加盟专区再创佳绩
  今年10月20-22日,第95届全国糖酒会将在福州海峡国际会展中心举办。作为我国食品和酒类行业历史悠久、规模庞大、影响深远的展示、贸易及投资平台,每届全国糖酒会都吸引数以万计的专业商务观众到场采购、观展,人气十足。
  为满足业内人士对投资模式转化和新增投资方向的需求,为糖酒会现场庞大的参展和观展群体提供理念更新、更多元化的投资选择,自第90届起,全国糖酒会开设了餐饮连锁加盟专区,并全权委托上海迈世展览/连锁食代负责该专区的招商及服务工作。借助糖酒会强大的品牌影响力,感谢投资者对平台的信赖,餐饮连锁加盟专区获得了快速发展,不尽使该专区成为糖酒会上人气最火爆的明星专区之一,而且促成了多笔投资千万元以上的餐饮加盟项目。
  持续且高质量的投资者以及良好的参展回报,使得专区吸引到众多连锁业界优秀品牌与海外展团入驻。百胜集团旗下肯德基、必胜客和小肥羊、棒约翰、汉堡王、DQ、赛百味、拉亚汉堡、迪欧咖啡等品牌,都对餐饮加盟专区有着良好的评价。
  除专区现场展示外,同期配套活动&&国际餐饮品牌加盟说明会更是好评如潮。一方面严格筛选现有店铺运营状况良好、投资回报率较高、值得投资者信赖的知名品牌参加说明会,另一方面通过与众多行业协会、媒体、商业地产的深入合作,完成对于意向投资者特别是大额投资者(拥有300万元人民币及以上投资实力)的精准邀约,促使品牌与投资者实现更好的互动,确保说明会的卓越效果。青岛远见集团旗下便利店品牌&52week&,就曾于上届秋季糖酒会的单场说明会上,成功创造签约18家区域代理的骄人业绩。此外,专区服务商连锁食代还为投资者提供第三方加盟咨询服务,组织各类海内外餐饮项目考察团,帮助其争取更好的加盟条款,受到大量好评。
  将于10月在福州举办的第95届全国糖酒会,餐饮连锁加盟专区设在8号馆,整体面积再度扩大。除赛百味、冰雪皇后、迪欧咖啡、遣唐拉面等经典展商继续参展外,美式休闲餐厅品牌CHILI'S等众多新项目也将闪亮登场。糖酒会餐饮连锁加盟专区为参展品牌及意向投资者带来的商业拓展机遇,实在难得,不容错过。
  有意向参展的连锁餐饮品牌及投资者,请联系专区招商及服务单位&&上海迈世展览/连锁食代,联系热线/微信:(周铭扬)、(徐思远)。&
责编:杨晴
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扫描关注更多环球微信公众号& 2017年成都春季糖酒会什么时候开始?
2017年成都春季糖酒会什么时候开始?
第94届全国糖酒商品交易会将于 至 在成都世纪城新国际会展中心开展。下面小编为您介绍2017年成都春季糖酒会相关详情
第94届全国糖酒商品交易会将于 至
在成都世纪城新国际会展中心开展。下面小编为您介绍2017年成都春季糖酒会相关详情2017年成都春季糖酒会时间: 至 2017年成都春季糖酒会地点:成都世纪城新国际会展中心2017年成都春季糖酒会简介:有着中国酒类行业“风向标”、食品行业“晴雨表”之称的全国糖酒 商品交易会,始于 1955 年,是中国历史最为悠久的大型专业展会之一。全国糖酒会由中国糖业酒类集团公司主办,一年两届,分春、秋两季举行。 目前,每届糖酒会的展览面积均在 10 万平方米以上,参展企业 3000 家左右,专
业采购商达 15 万人,成交总额 200 亿元左右,是中国食品和酒类行业规模最大、 影响最广的展览会,被业内人士称为“天下第一会”。为行业进步和社会发展服务,是糖酒会不变的宗旨。糖酒会始终致力于将自 身打造为业内最佳的产销对接平台、营销体系构建平台、信息发布与交流平台、
品牌宣传与传播平台、投资贸易与合作平台,不仅为参会厂商创造满意的交易洽 谈环境,更积极提供国际一流水准的高品质配套服务;不仅是商品交易、展览展示的场所,更是业内交流信息、增进友谊、推动技术进步与产品创新的重要舞台。改革开放以来,在全国糖酒会上迅速成长起来的品牌不胜枚举,众多国内外 优秀企业在实现自身梦想、创造财富价值的同时,也与全国糖酒会实现了共同的 繁荣。同时,全国糖酒会不断与时俱进,加大改革和创新力度,努力推进自身的国 际化进程。近年来,全国糖酒商品交易会推出的“葡萄酒及国际烈酒馆”、“进
口食品专区”、“国际食品机械及包装展区”等新项目,不仅为国际厂商提供了 集中展示与交流的平台,同时使得全国糖酒会的国际影响力与日俱增。参展范围凡从事各种酒类、食品、饮料、调味品、食品添加剂、食品包装、食品机械的生产、销售、科研及技术开发、传媒等单位均可报名参展。本届糖酒会展区按葡萄酒及国际烈酒、酒类、食品饮料、食品、调味品、食品机械、包装、广告与媒介等类别进行专业分馆、分区规划。所有参展单位及展品均需提交相关资质证明。凡符合参展范围的单位方可报名参加。
责任编辑:立雪
在2017年开一家九牛一杯牛排杯加盟店,发展前景好!九牛一杯,不但有着多重多样的牛排杯、鸡排杯、海鲜杯、果蔬杯等美味选择,制作过程更为……
小豆面砂锅馆加盟费是多少?餐饮行业是常青行业,开一家餐饮店铺就是创业者的好方向。而小豆面砂锅馆做为餐饮行业的实力品牌,拥有众多消费者,在市场上占有率高,则是投资
砂锅加盟好项目选择哪个品牌?小豆面砂锅的投资者非常多,现在全国各地都有很多店铺。小豆面砂锅的品种多,品质好,价格还实惠,所以受到了很多消费者的喜爱。那么2017
在市场中特色的美食是消费者十分喜爱和追捧的,所以皇炸炸鸡汉堡的上市,受到了消费者的热烈欢迎,在市场中积攒了超高人气,有着非常高的销量。皇炸炸鸡汉堡加盟费多少?投
现在餐饮美食很多,猪排贩日式便当让人们吃后就忘不掉,都能够爱上它的口味!猪排贩是日本当地的传统美食,它是日本美食的传承,日本便当讲究的是……糖酒会人多商机多,餐饮加盟成热点
  【环球网综合报道】10月19-21日,第97届全国糖酒商品交易会即将再度花开山城重庆。届时,餐饮食品连锁加盟展区将携国内外数百优质连锁加盟项目于重庆国际博览中心S1馆与所有投资观众见面。
  自2014年春季起,全国糖酒会正式设立餐饮连锁加盟专区,精选国内外优质加盟项目,让数十万专业观众在展会和同期论坛上就能找到国际、国内市场上靠谱、赚钱的连锁加盟项目。
  强大的展商阵容,敢说不,才能打造格局
  多年以来,全国糖酒会本着对行业、参展商和专业观众负责的态度,严格审核企业参展资质,连锁加盟专区在对品牌的筛选上更加严苛,只有盈利模式清晰并重视加盟伙伴利益的项目才会被允许进入,同时也欢迎对投资方有一定资金及背景要求或者有开放区域加盟代理需求的连锁加盟品牌参展。全国糖酒会餐饮连锁加盟专区多次郑重承诺:拒绝山寨、拒绝不良企业参展。
  也正是因为高标准的优选原则,全国糖酒会加盟专区创立四年以来,吸引了几乎所有开放加盟的大型国际、国内知名餐饮连锁品牌。截止今年春天在成都举办的第96届全国糖酒会,肯德基、必胜客所属的百胜餐饮已是连续第七届参展及合作,DQ、棒约翰、迪欧咖啡、正新食品等已是连续第六届参展及合作。非客餐饮、汉堡王、迪孚集团、爷茶、六角国际、远见集团、太平洋咖啡、森邦集团、赛百味、味千拉面、FlyJuice、 啦滋多拿滋等一众老展商对糖酒会的展会规模和实际参展效果更是赞不绝口。
  会展会展,会选展,才会有回报
  全国糖酒会观众因自身的商业资源与资本积累,往往具有超强的投资实力。而具备良好现金流并且受互联网冲击较小的餐饮加盟业态,获得了许多理性投资者青睐。在历届糖酒会连锁加盟展区中,众多加盟行业的奇迹在这里缔造,行业纪录被一次又一次地打破。
  青岛远见曾单品牌现场成功签约26位区域代理商,收获加盟金超过1000万元;棒约翰曾仅设标准展位参展,一次签约8家大型门店;三年内,正新鸡排门店从百余家迅速突破1万家,与连续三年的糖酒会参展经历密切相关;肯德基单场糖酒会说明会30分钟内收获超过700份加盟申请表;展会同期国际连锁项目加盟论坛南京站单日参会投资者超过1500人, 98%到场投资者为预邀约,报名参会加盟商投资能力超过150亿元&&&
  &同期会议论坛,用干货分享达成高效加盟
  展会同期举办的国际连锁项目加盟论坛已成功举办了七届,强势助力专区功能进一步深化。论坛旨在通过加盟要点、项目信息、投资评估等各项知识分享使参会投资者更熟悉和了解加盟业态,从而更放心地投入适合自身区域发展的优质加盟项目。借助糖酒会强大的号召力以及举办地政府、媒体的支持和帮助,&现场会议场场火爆,每次数百甚至上千人的加盟论坛已经成为餐饮加盟行业关注度较高的盛事。
  近年来的经济发展趋势显示,加盟业态的普及与爆发势在必然。加盟是一种以相对低廉的成本获取品牌总部完善的体系和经验支持,从而使加盟商快速进入盈利模式的投资方式。靠谱的加盟项目、优质的投资者、权威的加盟论坛与高质量的加盟培训,全国糖酒会连锁加盟专区所提供的系列服务,将在加盟项目和投资者之间搭建更加高效便捷的桥梁。
  有信心直面庞大投资观众的优质连锁餐饮项目,请把握最后报名参展机会,抓紧联系全国糖酒会餐饮连锁加盟专区唯一组展单位:上海迈世展览/连锁食代 黄庄毅(参展/参会 手机微信同号)。
责编:陈超
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糖酒会----食品行业的盛会
由中国糖业酒类集团主办,成都市人民政府承办的2010年全国糖酒商品交易会(糖酒会)于3月19日在成都成功举办。此届为1955年开始举办的第82届,在成都举办的第21届。糖酒会由于其规模大,作用大的特点,被誉为食品行业“天下第一会”的美称。据官方统计,此次参展登记企业4000多家(不含会外展和未登记者),参会人数12万。如果计算上会外的宾馆、酒店自发形成的展会,人数和参展企业还会成倍增加。今年糖酒会,创下了历届之最,是食品行业的盛会。
糖酒会成了食品工业的展会。糖酒会走过81届到现在,参展企业逐年增多,会展规模逐年增大,参会人数年年创新高,发展成了现在的以酒类为核心,以饮料、乳品、休闲食品、调味品、副食为主,以其他定性包装食品、食品原料以及食品加工机械等为补充,还有行业内的学术交流、讲座、探讨以及广告、策划、包装等在内的多行业与食品有关的展览、交流、交易会了。由其综合性、专业性、有效性、实用性,无凝成了中国食品工业最大的展会(农副产品、米、面、油、肉、禽、蛋等生鲜和非定型包装食品不在其列)。
糖酒会是品牌展示、招商的最佳平台。由于糖酒会自身特点,行业内厂家都把糖酒会作为产品展示,招商的最好平台。凡临近糖酒会,厂家都会根据自己目前的市场态势,行业现状以及发展趋势制定自己的参展主题,目标。利用糖酒会短暂的几天时间,完成产品展示,品牌提升和招商的目的。犹如消费者春节购物心理一样,厂家则视糖酒会为品牌“过年”,不惜血本和代价,在地租昂贵的成都竞标选择最好的位置布置户外广告,最佳的地段设展,以此达到以良好的形象展示、招商的目的。当然,厂家不惜血本在成都“阔绰”的同时,会集中公司最优秀的人力资源,这些人员有业务技能强,形象好的业务洽谈人员,有为展会服务气质佳的女性员工,还有为应酬经销商准备的能豪饮的员工等。还会集中公司外协广告公司,咨询公司作为参展团队的加强力量。厂家参展的专业化运作决定了糖酒会整体展示的专业性。
糖酒会是厂商联谊、交流的最好时机。每年春季,春节销售高峰刚过,食品行业消费处于低迷调整期。厂家、商家都有精力总结上年度的营销得失,在总结的基础上,会对自己的市场进行布局调整,商家则进行品牌优化,都会对自己本年度做出规划。厂家会确定投入重点和方向,经销商则根据厂家态度,自己的规划进行积极沟通,争取更大的投入以求市场量的突破和提升。由于双方目的明确,在觥筹交错间,糖酒会自然成了双方交流、联谊、达成共识的最好时机。厂家会在会前定好宾馆,根据展会主题、目的、市场规划,邀请部分经销商参会,并确定会议期间的活动,如:培训、聚餐、旅游、联谊、单独交流等。经销商也利用这个机会,各自拿上不同厂家的邀请函,同一地区经销商会三五成群结伴参加会展,没有邀请函的经销商会伙同有邀请函的经销商一起参加,这种多厂家招待,多经销商参加(不局限于自己品牌经销商)所形成的交叉参展局面,使厂商相互认识面增大,信息交流面也就自然而然增大,如其他厂家是怎么做的?经销商有什么独家经营秘籍等。在联谊中,也就蕴藏了许多厂商合作的机会。当然,厂家招待的隆重程度,也彰显了厂家的实力,增强了经销商的信心。相互攀比,会令厂家投入更大,经销商更加卖力的去经营当地市场。经验交流是必不可少的内容,这样会彼此相互提高。培训可以提高经营效率,统一思想,使市场运作更统一化。或许,正是这种小范围内的联谊、交流、培训在推动着行业的发展。
糖酒会是食品工业发展趋势的风向标。糖酒会聚集了行业内太多的各类人员,从另一个角度看,是行业内的竞技场,是市场上兵戈相见的预演,是实力的较量,人才的较量,气势的较量,市场投入的较量。这种力量无形中暗合形成了一种趋势,一个风向标。这种趋势会引导经销商,会引导市场,犹如时装发布会,会引导一年的流行趋势,这是集体智慧汇集而成的结果。不合趋势,逆潮流而动者,必将招致经销商的离弃,也逃不过市场的淘汰,也会招致行业专家轮流点评,展会得到的将是相反的市场结果。每年糖酒会都有热点品类,以休闲产品为例:04年是干吃奶粉(奶片),05年是饼干新品的明星大战(达利有赵薇、嘉伦请巩俐,奇客请容祖儿,可比克有周杰伦),06年是法式小面包,07年是豆干,08年是粗粮休闲食品,09年是坚果蜜饯,今年则是泡椒凤爪。年年都有热点,最终能站住脚的是那些有全国市场布局观念,终端有费用支持,推广有力度,促销有办法的品牌。以今年的泡椒凤爪为例,当属品品的“逗嘴”泡椒凤爪产品展示最好,组织了老经销商们在新厂区参加了新品投产仪式,并用自己的官印在宣纸上印下了“见证”字样,在陈列室装裱悬挂保存。在成都最好的自助餐厅组织了新品上市发布会和酒会,同时进行了联谊和产品上市总动员,组织上堪称完美、隆重、细密、大方、热闹、激动人心。其次属有友户外广告气势恢宏,敢和酒业巨头叫板,永健则稳扎稳打。其他泡椒凤爪品牌,依其市场支持力度,看来只有命由天定了。
糖酒会是零售终端们的市场调研场所。近几年,全国零售终端每逢糖酒会,都会派自己的代表参加,他们混同于经销商群体中,接触厂家洽谈,一般不暴露身份。在交谈中,了解厂家的市场支持以及对零售终端的态度,以此确定会后与经销商谈判利益最大化。当然,对于心仪已久的,当地经销商运作欠佳的品牌,他们也会去展位和厂家高层洽谈厂家直营或自采事宜。在糖酒会这个综合性,全面性的展会上,他们能灵敏地捕捉到行业趋势和动向,以确定会后品类、品项的优化、管理方向。由此,糖酒会的热点,就成了今年商超新品的热点。
糖酒会是食品行业销售人员相互交流的非正式人才市场。会展期间,各企业营销精英齐聚一堂,加之经销商的代理交叉性(多品牌代理下的多厂家交流),这就使厂家、销售人员、经销商相互联谊间便认识、认可。厂家不会放弃这个招兵买马的好时机,销售人员也不会错过能让自己展示才华和抱负的新东家。会后,销售人员的流动和跳巢便是必然。在某酒厂展厅,就亲眼目睹了一幕现场挖人的场面。此酒首次参加糖酒会,但展位上却人流如潮,洽谈很红火,这得益于新上任的营销总监和他带来的营销队伍,他们都有大批优质客户资源,这些客户一经邀请,便会首先拜会此酒,少了许多沟通障碍和凝虑。招贤者是一位实业家,拥有酒厂,对营销人员求贤若渴,以客户身份进入展厅洽谈,开出了高于现在总监的40万年薪的条件相约,双方在暗语交流中可知,招贤者的真诚和勇气最终会达到自己的目的。
糖酒会是生产厂家完善自己供应体系的最好场所。会展除食品企业外,还有原料供应商,包装供应商,设备供应商参展。另外,会有咨询公司组织行业动态、营销实战、管理方面的演讲,以此来提升自己的知名度和被厂家的认可度。所有户外广告,新品发布,广告公司都不会错失展示自己信息的机会。作为厂家,可在短时间内进行比对,选择,沟通,何乐而不为呢?
糖酒会是国际酒类产品登陆中国的码头。由糖酒会官方资料得知,中国白酒有2000亿的消费市场,啤酒有1100亿,葡萄酒有220亿,黄酒也有75亿,由此看出,白酒当之无愧是中国人第一饮品,有“国饮”之称,其消费超过了乳品(奶粉、液奶)的1600亿,接近水和饮料的2600亿。这样的一块肥肉,令国际酒业巨头垂涎已久。此次糖酒会,外国酒就占据了整整一个大展馆,金发碧眼的推介代表旁配美女翻译,加之不知所云的外国文字,让国内做酒多年的经销商如雾里看花,不知所以。既然来了,就会适应。明年,相信他们会做得更好,会让经销商们用中国白酒销售思维去理解并销售好他们的酒。
&& 糖酒会的不和谐音符。
1、会外展的无组织性凸显了展会秩序的混乱。糖酒会的会外展是糖酒会一大特点,一般在正式展会开始前5天就开始了。这导致了正式展会开幕之日也是闭幕之时的糖酒会第二个特点。会外展是糖酒会繁荣和成功的一大因素,虽然年年禁,但却禁而不止,这算是一个潜规则吧。由于会外展的自发性,展位设置没有规划而很乱,品类不集中,要有目的的看完会外展,很累、很费时。
2、部分参展商投机因素较多。如有些厂家,每年参加糖酒会,年年招商。但仔细了解企业的市场组织模式,才发现,只是交易而已,类似工业品销售。市场没有规划,没有投入,不处理客诉,任市场自生自灭。只要在展会期间招到几个经销商,首单发货后,便只盈不亏了。这些企业如何能做大,做强?我们只能送他一句话“你过时了!”。
3、经销商的过激行为与展会不相和谐。在金麒麟酒店12层,某李湘代言的品牌面包展位被经销商干扰,导致撤展。留下的展位上被经销商用黑笔写上“骗子公司,千万不要打款!”的警语,并留下空白让受害者签名,但实际并无人签名。这种场景与热闹、激情的糖酒会极不协调。厂商合作无大事,有纠纷可以协商,可以诉讼解决,采取这种形式砸厂家展位,实为不妥,于解决问题更不是良策。
4、假、冒、伪、劣随眼可见。有抢注名牌的近似产品,有质劣的低价产品,有借壳的冒牌产品,有贴牌的买断产品,危机四伏,难辨真伪!
5、一线品牌(除酒),成熟产品厂家参展较少。或许这些厂家只看重糖酒会的招商作用而忽略其他。岂不知,自己的未来竞争者和掘墓者就在糖酒会参展企业中。渐渐地远离食品行业盛会,便会被行业远离,值得这些食品行业“大佬”们警惕!
Rum - China's food industry event
Rum into the food industry show.&Rum
through the 81 th to now, the participating enterprises increased
year by year, the exhibition scale increased every year, every year
the number of participants high, developed into the present with
alcohol as the core, to drink , dairy products, snack foods,
spices, non-staple food mainly to other qualitative packaged food,
food ingredients and food processing machinery and supplemented, as
well as academic exchanges within the industry, lectures,
discussion as well as advertising, planning, packaging, etc.,
Multi-industry and food-related exhibitions, exchange, trade fairs
of the. by its comprehensive, professional, effective, practical,
non-cemented the largest food industry exhibition in China
(agricultural products, rice, flour, oil, meat , poultry, eggs and
other fresh and non-standardized packaged food is not the
Rum brand display, the best platform for
investment.&As its own characteristics rum,
rum regarded within the industry as manufacturers of products, the
best investment platform. Where near the rum, the factory will be
in accordance with their present market situation, industry status
and development trend of the exhibition to develop their own
themes, objectives. using rum short few days, to complete products,
brand promotion and investment purposes. as the Spring Festival
shopping psychology of consumers, as manufacturers depends rum
brand "New Year" , Costly and costs, the rent expensive bid to
choose the best locations in Chengdu arrangement of outdoor
advertising, the best of the lot located development in order to
achieve a good image display, the purpose of investment. Of course,
the factory in Chengdu Costly "generosity "at the same time, the
company will focus on the best human resources, these staff have
strong business skills, the image of a good business to discuss
personnel, services and temperament show promising female
employees, as well as dealers prepared to entertain the staff and
so can booze . will focus on advertising outsourcing company,
consulting firm to strengthen the team as participating forces.
manufacturer specialized exhibition showing the operation
determines the overall professionalism of rum.
Rum makers get together and share the best
time.&Every spring, just after the Spring
Festival peak sales, food industry, consumer downturn adjustment.
Manufacturers, merchants have the energy to sum ​​up the previous
year's sales gains and losses, on the basis of summing up, will
adjust the layout of your market, business optimization is the
brand, will make their own plans for the year. manufacturers will
be the identification of priorities and direction, the dealer is
under the manufacturers attitude to actively communicate their
plans and strive for greater investment in order to breakthrough
and increase market volume. Since both clarity of purpose, in
Gongchoujiaocuo, the rum naturally became bilateral exchanges,
networking, the best time to reach a consensus. manufacturers will
be better in the pre hotels, according to the exhibition theme,
purpose, market planning, participants invited to some dealers, and
to determine the activities during the session, such as: training,
dinner, travel, friendship, exchange alone. dealers also use this
opportunity to get their invitations from different manufacturers,
dealers will be three to five in the same area groups together to
participate in exhibition, there is no dealer will work together
with invitations have an invitation to join the dealer, this
multi-vendor hospitality, multi-dealer to participate in (not
limited to the formation of their cross-brand dealers exhibiting
situation, so that each vendor understanding of surface increases,
the surface will naturally increase the exchange of information,
such as other manufacturers is how to do? What exclusive dealer
Cheats and so on. In friendship, we did a lot of hidden
opportunities for vendors. Of course, manufacturers of hospitality
grand level, and highlights the strength of manufacturers and
enhance the confidence of dealers. mutual competition, will invest
more manufacturers, distributors to operate more effort into their
local markets. the content of the exchange of experience is
essential, it would each other improved. training can improve
operational efficiency, unity of thought, so more unified market.
Perhaps it is this small range of networking, communication,
training in the promotion of the industry.
Rum is a food industry trend
weathervane.&Rum brings together all
categories of personnel within the industry too, from another
perspective, is the industry playing field, meet the market Bingge
rehearsal contest of strength, talent contest, the momentum of the
contest, the market into the contest. This power virtually
coincident with the formation of a trend, a wind vane. This trend
will guide distributors, will guide the market, like the fashion
show, will guide a year fashion trends, this is the result of the
collective wisdom of drops. sub-trend, against the tide actors,
will lead to dealers abandoned, can not escape out of the market
will in turn lead to industry experts comment, will be the show has
been Instead of market outcomes. Every year there hot rum category
to leisure products as an example: 04 years is to eat dry milk
(milk tablets, 05 is the new star wars biscuits (Daly with Zhao
Wei, Karan please Gong Li, Geek Please Joey Yung, Jay Chou may have
BAK, 06 years is a small French bread, 07 years Dougan, 2008 is the
coarse grain snack food, nuts and candied fruit in 2009 is the
year, is pickled chicken feet. hotspot every year, eventually be
able to stand our ground, those who have the layout of the concept
of the national market, there are costs of the terminal support,
promote, intensity, there are ways to promote the brand.'s pickled
chicken feet this year, for example, was undoubtedly the product
goods "Douzui" pickled chicken feet best products, the organization
of the old dealers who participated in the new factory in the new
commissioning ceremony, and with their own seal printed on rice
paper under a "witness" the words hung in the gallery kept
mounting. the best buffet restaurant in Chengdu organization the
new listing conferences and receptions, at the same time the
networking and market mobilization, organization and perfect,
grand, fine, generous, lively, exciting. Second, there is a
magnificent outdoor advertising friends, dare to challenge the
liquor giant, Yongjian is moving steadily. Pickle Claw other
brands, according to its market support, it seems that only fate is
determined the day.
Rum is the retail end their market research
sites.&In recent years, the national retail
outlets every rum, will send its own representatives, they are
confused with the dealer group, contact factory to discuss,
generally not to be identified. In conversation to understand the
manufacturer's marketing support and the attitude of the retail
terminal, as determined after negotiations with the dealers
maximize the benefits. Of course, the long-admired local dealers
operating well the brand, they will go to Booth and manufacturers
Direct from the manufacturer or high-level negotiations mining
issues. In the rum that comprehensive, comprehensive exhibition,
they can capture sensitive to industry trends and developments, to
determine after the category, items, optimization and management
direction. which , rum hot, it becomes this super hot new
Rum is a mutual exchange of food industry sales of informal
job market.&Exhibition period, the marketing
elite gathered, coupled with cross-cutting dealer's agent (for many
brands under the multi-vendor communication, which makes the
manufacturers, sales staff , dealers will be of mutual friendship
between the awareness of recognition. manufacturers will not give
up the recruiting of a good time, do not miss the sales staff to
display their talent and ambition to make themselves the new owner.
After the sales staff is the flow and jump nest inevitable. winery
in a hall to a scene witnessed scenes of people digging the scene.
This wine rum first time, but the booth is in endless streams,
negotiation is booming, thanks to the newly appointed director of
marketing and He brought the marketing team, they have a large
number of high-quality client resources, these customers once
invited, it will first call on this wine, much less communication
barriers and condensate consideration. Jobs is a businessman who,
with wineries, on the marketing desperate for staff to discuss
customer identification into the hall, out of more than 40 million
annual salary is now director of similar conditions, we can see the
two sides in the exchange of code words, Jobs sincerity and courage
of those who will eventually achieve their own ends.
Rum manufacturers improve their supply system, the best
place.&Exhibition In addition to food
companies, there are raw material suppliers, packaging suppliers,
equipment suppliers participate. In addition, the Company will be
consulting industry trends, marketing, real, management speech, in
order to enhance their visibility and recognition by manufacturers.
All outdoor advertising, new product launches, advertising
companies will not miss the opportunity to display their
information. as manufacturers, may in a short time to compare,
select, communication, why not?
Rum is the liquor products landed in China's international
terminal. Rum official information from the learned Chinese liquor
has 200 billion consumer market, there are 110 billion beer, wine,
220 million, there are 75 billion wine, which shows white wine is
the Chinese people deserved the first drink, the "national drink,"
said their consumption over the dairy (milk, liquid milk 160
billion, close to the water and drink 260 billion. This piece of
fat, the international liquor giant coveted. the rum, foreign wine,
a large exhibition hall occupies a full, blonde beauty with the
referral on behalf of the side translation, coupled with
incomprehensible foreign language, so do the wine country, such as
fog to see the dealer for many years flowers, I do not know why.
have come, it will adapt. Next year, believe they will do better
with the Chinese liquor dealers who will sell a good mind to
understand and sell their wine.
Rum discordant note.
1, outside the no-show highlights of the exhibition organized
chaos. Rum rum outside the exhibition is a major feature, generally
5 days before the start of the official show began. This has led to
the official opening day of the exhibition is rum during the
closing of the second feature. be outreaching rum prosperity and
success is a major factor, although the ban every year, but
Jinerbuzhi, which it considered a hidden rule. As the spontaneous
will outreach Booth set up without planning and confused and
category do not focus, the purpose of the reading will be outreach,
very tired, very time consuming.
2, some exhibitors are more speculative. If some manufacturers,
rum each year to participate every year investment. But a closer
understanding of the enterprise market, organizational model, it
was found, but trade only, similar to the industrial sales. The
market is not planning, not put , does not handle customer
complaints, any market on their own. as long as the hire of several
dealers during the exhibition, the first after a single shipment,
will only break even. these companies how to do great, and
stronger? we can only send His words "You're out of date!."
3, Distributor's excesses are not in harmony with the
exhibition. In Jin Qi Lin Hotel 12 floors, a brand of bread booth
Xiang endorsement by dealer interference, leading to dismantling.
Leave the booth by dealers in black pen write " liar, do not play
money! "the warning, and left blank so that the victims of
signatures, but no one has actually signed. This scene and the
excitement, passion rum very inconsistent. vendors no event, there
are disputes can negotiate, you can solve the litigation, take this
form to drop booth manufacturers, in fact, wrong, not a good way to
solve the problem even more.
4, false, run, false, bad as the eye can see. A registered brand
of similar products, poor quality of cheap products, backdoor of
counterfeit products, buy products with OEM's, dangerous, hard to
determine the authenticity!
5, the first-line brands (except wine, less mature products
manufacturers participation. Perhaps these manufacturers only care
about the role of rum in the investment and ignore the rest. Do you
not know your own future, Gravediggers to competitors and
exhibitors in the rum. Gradually away from the food industry event,
will be away from the industry, it is worth the food industry "big
brother" who alert!
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