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上个月，亚马逊推出新功能$10&Under，直击廉价商品市场。媒体揣测说，姐夫要与Wish等提供廉价商品的购物APP较量一番。最近听说，阿里巴巴也将推出一个新品牌，销售10.6美元以下商品。俄速卖通启动低价新品牌&阿里巴巴集团旗下的电商平台全球速卖通（AliExpress）将在俄罗斯启动一个专卖10.6美元（约合600卢布）以下商品的新子品牌——Lowcoster，主要面向预算较少的年轻受众和尚未在该平台上购物过的人们。&新平台专门为俄罗斯开发，并将成为阿里巴巴集团继全球速卖通和天猫之后的第三个品牌。&阿里巴巴成万达电影第二大股东&2月5日，阿里巴巴、文投控股与万达集团签订战略投资协议。阿里巴巴、文投控股以78亿元收购万达集团持有的万达电影12.77%的股份，其中阿里巴巴出资46.8亿元、文投控股出资31.2亿元，分别成为万达电影第二、第三大股东。&亚马逊与法国结束2.5亿美元的税收纠纷亚马逊2月5日宣布，已经和法国政府达成了和解，结束了双方2.5亿美元的税收纠纷。但并未透露究竟向法国政府支付了多少费用，只是称与法国税务部门达成了一份全面的协议，而法国的税务部门也拒绝发表评论，称这是一份机密协议。&网易考拉蝉联跨境电商两项第一&今天，艾媒咨询发布了关于2017年跨境电商市场的最新研究《中国跨境电商市场研究报告》。报告显示，网易考拉海购、天猫国际和京东全球购分居2017年市场份额的前3位，网易考拉海购蝉联正品信任度第一。&广州跨境电商连续4年居全国试点城市首位&2017年广州跨境电子商务进出口贸易额达227.7亿元，同比增长55.1%，连续4年居全国试点城市首位。&据海关统计，2017年，广州海关审核验放跨境电商进出口申报清单2.2亿票，其中，有近800种商品销往全球180多个国家和地区，约2230万国内消费者购买世界各地的商品，消费金额达127.9亿元。&2017年山东跨境电商进出口同比增长四倍&青岛海关今天对外公布，2017年山东省跨境电商进出口值19.8亿元人民币，比2016年增长4倍。&韩国成山东跨境电商出口主要市场，出口值达10.9亿元人民币，主要出口商品为机电产品、服装及衣着附件、塑料制品、家用空气净化器、文化产品等。&美国、加拿大、日本、澳大利亚是主要进口市场，主要进口商品为服装、化妆品、宠物食品及保健品等。&Alibaba Group
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Publication Date: March 02, 2010
Discusses how Alibaba Group successfully managed new business ventures to become a leader in China's online marketplaces. Students follow Alibaba Group's transition from a startup to a multibusiness firm with over 15,000 employees in just over a decade. They analyze the evolving dynamics of internal competition and cooperation among Alibaba Group's subsidiaries. Students are also asked to address Alibaba Group's strategy, the role of its corporate center and how to incentivize subsidiary executives.
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