自己开店和加盟开店那个对初创业者好些？ - 知乎34被浏览7380分享邀请回答113 条评论分享收藏感谢收起0添加评论分享收藏感谢收起更多与世界分享知识、经验和见解饮品店自己开还是加盟好？ - 知乎专栏
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随着炎炎夏日的到来，饮品店一下子就“热”了起来，对于入门门槛低、投资小、回报率较高的项目是受到中小投资者的追捧。
虽然做饮品店门槛低，到处有配方，有设备采购，毕竟开店还有很比较多繁杂的事情；选择加盟总部会有一连串的整体服务，可以让开店“无忧”。那么下面，我们关于自己开饮品店好还是加盟连锁品牌好作个分析：1、投资费用PK：加盟店前期需要向总部支付一定的品牌加盟费用，一些朋友会觉得白白花了这笔钱。其实加盟总部无论是材料和设备都是规模采购，规模优势会令价格比市面上的零售更低，而个体无法做到这一点。商业行为的结果就是获利，总部也不可能做公益事业无私奉献，所以一般加盟总部提供的材料和设备会比市面零售价稍低，但不会差距太大。2、产品技术、店务PK：一般投资者为非行业人士，个人难以做到为饮品推陈出新满足年轻消费者的口味，服务体系需要不断学习借鉴才能形成；连锁总部有着专业研发和服务团队，为加盟商搭建平台，从开店前到开店后都有一套服务体系，专业人员运营指导，这个层面加盟有优势。3、消费者品牌的认知PK现在饮品加盟店都是整店输出经营模式。店面形象和装修风格统一标准，一个连锁品牌往往店铺片布全国，甚至一个城市就有多家门店，这无疑就是很好的广告，在消费者形成品牌认知；个体开店很难达到。4、开店成功率PK我们不妨走访市场，个人单店品牌很少，而纵观整个饮品市场生意较好的基本都是那些连锁加盟品牌，可以说饮品市场的连锁时代已经到来。其原因，连锁企业有专业标准服务外，总部给加盟商最好的支持就是成功的经营模式的复制，避免加盟商多走弯路。
选择加盟有着众多优点，个人投资也有着投资自由等特点。曾任皇茶高管、现任赛利斯Sylice 茶饮的运营总监姚总提醒投资者：加盟连锁有着个人无法比拟的优势，特别是在饮品行业入门低，但更加需要专业。加盟虽好，但对于夸夸其谈，没有核心技术全靠模仿的连锁公司一定要谨慎，脱去华丽外表，有着特色产品或技术，踏实做事企业才是加盟商所需要的。","updated":"T02:18:26.000Z","canComment":false,"commentPermission":"anyone","commentCount":2,"collapsedCount":0,"likeCount":0,"state":"published","isLiked":false,"slug":"","isTitleImageFullScreen":false,"rating":"none","titleImage":"/7c7c092dcf486c4da4f3bd30ff8003c7_r.png","links":{"comments":"/api/posts//comments"},"reviewers":[],"topics":[{"url":"/topic/","id":"","name":"创业项目"},{"url":"/topic/","id":"","name":"饮品店"},{"url":"/topic/","id":"","name":"加盟创业"}],"adminClosedComment":false,"titleImageSize":{"width":720,"height":437},"href":"/api/posts/","excerptTitle":"","tipjarState":"closed","annotationAction":[],"sourceUrl":"","pageCommentsCount":2,"snapshotUrl":"","publishedTime":"T10:18:26+08:00","url":"/p/","lastestLikers":[],"summary":"随着炎炎夏日的到来，饮品店一下子就“热”了起来，对于入门门槛低、投资小、回报率较高的项目是受到中小投资者的追捧。 虽然做饮品店门槛低，到处有配方，有设备采购，毕竟开店还有很比较多繁杂的事情；选择加盟总部会有一连串的整体服务，可以让开店“无…","reviewingCommentsCount":0,"meta":{"previous":null,"next":null},"annotationDetail":null,"commentsCount":2,"likesCount":0,"FULLINFO":true}},"User":{"zhang-san-feng-19-90-80":{"isFollowed":false,"name":"张三疯","headline":"","avatarUrl":"/a753caad17b4d2ad180e241_s.jpg","isFollowing":false,"type":"people","slug":"zhang-san-feng-19-90-80","bio":"","hash":"95e1fa010eadba041cae6a8c","uid":185800,"isOrg":false,"description":"","profileUrl":"/people/zhang-san-feng-19-90-80","avatar":{"id":"a753caad17b4d2ad180e241","template":"/{id}_{size}.jpg"},"isOrgWhiteList":false,"badge":{"identity":null,"bestAnswerer":null}}},"Comment":{},"favlists":{}},"me":{},"global":{},"columns":{},"columnPosts":{},"postComments":{},"postReviewComments":{"comments":[],"newComments":[],"hasMore":true},"favlistsByUser":{},"favlistRelations":{},"promotions":{},"switches":{"couldAddVideo":false},"draft":{"titleImage":"","titleImageSize":{},"isTitleImageFullScreen":false,"canTitleImageFullScreen":false,"title":"","titleImageUploading":false,"error":"","content":"","draftLoading":false,"globalLoading":false,"pendingVideo":{"resource":null,"error":null}},"config":{"userNotBindPhoneTipString":{}},"recommendPosts":{"articleRecommendations":[],"columnRecommendations":[]},"env":{"isAppView":false,"appViewConfig":{"content_padding_top":128,"content_padding_bottom":56,"content_padding_left":16,"content_padding_right":16,"title_font_size":22,"body_font_size":16,"is_dark_theme":false,"can_auto_load_image":true,"app_info":"OS=iOS"},"isApp":false},"sys":{}}开设一家加盟便利店有什么要注意的？ - 知乎870被浏览93790分享邀请回答/r/a0glPffEmqrlrbNe9x15 (二维码自动识别)这些放出的内容是各个平台可以试读的部分，欢迎大家试读（试毒）25925 条评论分享收藏感谢收起与世界分享知识、经验和见解}