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“使用苹果手机的，给予更换补贴，原手机做销毁处理；今后还敢购买苹果手机的，做开除处理并终身不得录用……”最近，一个名为杭州某企业的“爱国通知”火爆了微信朋友圈，在众多社交媒体上广为传播，尤其是“通知”的最后还有大红的公司印章和总经理签名，更让这份“通知”看起来颇为正式。
据媒体报道，此份广为流传的通知并非谣传和伪造，而是确有其事。面对媒体的采访，公司方面给出的回应是为了鼓励和支持“制造”。该公司一股东更称：“国产手机性能都很好，为什么一定要跟风购买高价的苹果手机呢？”
一份如此堪称恩威并施典范的“爱国通知”，在最近颇受关注的“爱国”热潮和抵制外货的背景下，一下子引发了网友们的讨论和媒体的关注并引发争议，赞成者有之，反对者有之。赞成者大多支持企业老板的“爱国”之心，自然对其爱国举动和行为表示赞赏，还强烈要求支持国货；反对者则认为，老板爱国无可厚非，但不应当将自己的意愿强加到员工身上，此举明显涉嫌违法并质疑该公司是借着“爱国”进行炒作。由此也随着这份“爱国通知”，引发出了支持国货的老话题。
国家要发展，国货当自强。虽然现在早已是经济全球化的时代，但正如那句科技界广为流传的名言——科学是没有国界的，但科学家是有国籍的——所揭示出的道理，产品和市场是没有国界的，但是企业和品牌是有国籍的，无论是从国家还是市场的角度来看，支持国货都无可厚非，即使是在自由经济高度发达的欧美和日韩等国家，同样发起过国货运动，号召民众支持本国产品，促进本国经济社会快速发展。
但正如不少网友所指出的那样，杭州这家企业支持国货的做法，显然值得商榷，尤其是还有违法的嫌疑。有网友就表示，支持国货没什么问题啊，给员工一人买一部就是了，而且规定员工因公必须使用公司配的手机，以展示公司形象，员工如果没按要求做的话可以辞退，也算合情合理，但如果员工自己买了个苹果手机在家用而被辞退的话，那企业的行为就是违法了。爱国首先要懂法。
确实，无论是爱国还是支持国货，我们既需要满腔的热情，也需要理性。“少一点冲动，多一点常识；少一点抵制，多一点实干；少一点戾气，多一点温度。”那到底该如何支持国货？一言以蔽之，应当从供需两侧予以支持。也就是说，爱国和支持国货，就生产安全高质量的有创意的产品，把国外产品挤出中国市场。爱国的消费者也给国产产品一个机会，不要盲目崇洋媚外。
从需求侧看，就是要对国货有信心，既不妄自菲薄，又不盲目崇洋媚外。作为消费者，对于国产品牌和国产产品，要予以公平的眼光进行对待，而不是一味戴着有色眼镜看待，认为国外的产品就一定比国内的好。更重要的是，要有支持国货的行动和态度，多一点宽容之心，就拿此次杭州企业提到的手机产业来说，虽然相比于苹果等行业领军企业，国产手机的影响力还有差距，但反过来看，国产手机这些年的进步也是有目共睹的，目前除了三星、苹果之外，国产手机华为、小米、联想等品牌已经占据了前5名的市场份额，充分体现了国产手机的进步。尤其是华为手机，正越来越受到不少中国消费者的青睐，步入了良性循环的发展之路。
从供给侧看，就要求国货不断提升产品品质。对于企业来说，既要号召消费者支持国货，但也不应当拿支持国货当成理所当然，毕竟现在是全球市场，追求更高品质的产品满足自身需求是消费者的权力和本性，总不能扣一顶国货的帽子但品质不达标也要求消费者一味和盲目地支持，这显然既不现实，也有点过分。当前，我国正在大力推行供给侧结构性改革，希望借此提升供给质量和效益，贡献出更多高品质的国货，满足消费者不断提升的消费需求。
最重要的是，无论是需求侧还是供给侧，应当摒弃传统“物美价廉”的观念，追求和树立“优质优价”的理念。闻名世界的制造就从不相信物美价廉，而是信奉优质优价，也就是俗话说的“一分钱一分货”，当质量成为国货供需两端的共同追求和信仰时，支持国货自然就会水到渠成，星火燎原。
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