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This article may be expanded with text translated from the
in Japanese.
(February 2012) Click [show] for important translation instructions.
a machine-translated version of the Japanese article.
Google's machine translation is a useful starting point for translations, but translators must revise errors as necessary and confirm that the translation is accurate, rather than simply copy-pasting machine-translated text into the English Wikipedia.
Do not translate text that appears unreliable or low-quality. If possible, verify the text with references provided in the foreign-language article.
You must provide
by providing an
to the source of your translation. A model attribution edit summary (using German): Content in this edit is translated from the existing German Wikipedia article at [[:de:Exact name of German article]]; see its history for attribution.
You should also add the template {{Translated|ja|ピザーラ}} to the .
For more guidance, see .
This business article relies too much on
to . Please improve this business article by adding . (January 2007) ()
A Pizza-La deliveryman in
Pizza-La (ピザーラ Pizāra) is the highest-grossing
chain in . The company has its headquarters in the
Building (全菓連ビル Zenkaren Biru) in southern , , .
The company's slogan is "All the taste and toppings you want on a pizza, straight from our oven to your door!"
The company's mascot is Pizza-La-Kun. The name of the company combines "pizza" and "Godzilla".
Hoshunori Asano, the chairman of
(Pizza-La's parent company), was inspired to create the chain after viewing
featured, though he had previously planned to make it an offshoot of Domino's Pizza itself as a directly managed store, rather than one managed by a franchise. However, the company had already applied for
in Japan in 1985 and had already started business. Asano decided then to establish his own chain, and in April 1987 the first Pizza-La store was opened in the
district of , Tokyo. Its expansion into the national market began in December 1989 starting with the store in the
district of . Commercials for Pizza-La began in 1991 using the slogan "ピザーラお届け!!" incorporating a variety of actors. By 2012 Pizza-La had opened 552 stores in Japan, and by 2015 the chain had expanded into all prefectures excluding , , , , , , ,
prefectures.
theme park has a Pizza-La store next to the "Tondemina" pendulum ride, which offers a themed pizza with sausages placed to make it resemble the rotating disk. Due to the attraction's resemblance to a pizza, the Pizza-La logo is printed onto the pendulum arm that supports the disk.
In addition, on October 5, 2006, the
in Tokyo first provided a pizza preparation activity sponsored by Pizza-La.
Pizza-La is a former sponsor of .
On August 24, 2013, images in which two part-time employees of Pizza-La's
branch in Tokyo posed inside its sink and refrigerator were released onto the Internet. On the same day they were found to have gone viral on
and several bulletin boards. The following day a public apology was made by the company, and the Higashiyamato branch was temporarily closed while disposal of preserved foods and disinfection of the sink and refrigerator began. As of August 30 the two employees were fired. The company that acted as a franchisee of the Higashiyamato branch had lost consumer trust due to the incident and suspended business in October 2015. On July 27, 2016, the company began bankruptcy proceedings with the .
It was also found that said employees had released images of themselves squatting on display shelves and inside refrigeration cabinets at the
supermarket in
a day before the incident, on August 23.
Pizza-La is referenced by the
with an in-game sponsorship item, the "Pizza-La shield".
Pizza-La is seen as an actual in-world brand in the
chapter 71 (Yotsuba and Pizza), Yotsuba's father orders a Pizza-La pizza via online ordering.
In , Pizza-La appears as an actual restaurant.
"." Pizza-La. Retrieved on February 29, 2010.
. ITMedia.co.jp 2017.
. Archive.org. 25 August 2013. Archived from
on 25 August .
(PDF). Archive.org. 8 October 2013. Archived from the original on 8 October .
J-CASTニュース. 30 August .
東京商工リサーチ. . TSR-net.co.jp 2017.
. Getnews.jp. 27 August .
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