分销强度_百度百科
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分销强度是指在各渠道层级中中间机构的数目。制造商在选择好渠道之后，尚需进一步决定分销强度的水准，也就是决定要找多少家中间商。营销人员有三个分销强度水准供选择: 独家分销( Exclusive Distribution)、密集性分销( Intensive Distribution) 和选择性分销(Selective Distribution)。
独家分销是指在独家分销下厂商限制中间商的数目，也就是只让数目有限的中间商拥有在他们的市场范围内独家经销公司产品的权力。通过提供独家经销权，生产者希望能在销售方面对中间商拥有更多的控制权。独家分销可加强公司产品的形象，并可获得较高的利润率。独家分销常出现于新汽车、主要家电用品以及名贵妇女时装的分配。譬如，劳斯莱斯汽车(Rlls- Royce) 就是采用独家分销策略，只选用很少数的经销商，即使在大都市也只有一二家的经销商。
： 经济管理出版社
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1)&&distribution channel strategy
This article puts forward the basic frame and implement tactics of the distribution channel strategy of China environment industry under globalization view.
由于国际社会追求环境保护与社会经济的可持续发展,从而使国内外环境产业营销面临重大的机遇与挑战,本文有针对性地提出了全球化视角下中国环境(绿色)产业分销战略的基本构架和实施策略。
2)&&strategic alliance of distribution
战略分销联盟
So this paper intends to investigate on the marketing needs and feasibilities of reformation of marketing channels of home appliance industry in the third and fourth class market by the means of forging the strategic alliance of distribution,and provide the valid solutions for domest.
基于此,文章以市场化程度较高和较成熟的家电行业为例,探讨以战略分销联盟改造家电企业三、四级市场分销渠道的必要性和可行性,以为我国家电企业重构分销渠道提供借鉴。
3)&&Marketing strategy and Analyzing
营销战略与分析
4)&&Analysis of marketing strategy
营销战略分析
5)&&marketing strategy
Experience in applying 4C-marketing strategy to
我院运用4C营销战略的实践与体会
An analysis of the present marketing strategy and a stydy on its measurements of the agricultural product enterprises in H
湖北省农产品企业营销战略现状分析与对策
Analysis of "little bee" going to internationalization s marketing strategy;
“小蜜蜂”走向国际化的营销战略分析
6)&&Marketing Strategies
The Marketing Strategies and Tactics of China Southern Airlines Co. LTD;
南航股份公司的营销战略与策略
Research on the Marketing Strategies of Chongqing Dencare C
重庆登康公司营销战略研究
In this essay,the author studies the differences between strategy and tactic in military affairs and marketing from a comparative way,and discusses the relationship between marketing strategies and marketing tactics.
本文试图通过军事与市场营销对战略与战术的比较研究,探讨市场营销战略与战术的关系,并提出从战术到战略的逆向营销思想———在瞬息万变的市场环境中,寻找可以利用的事情、寻觅新的机会,通过改变企业自身来改变市场,甚至创造市场;自下而上发展的营销战略根生于对实际营销战术本身深刻理解的基础上:营销战术支配营销战略,营销战略推动营销战术。
补充资料：分销渠道
　　分销渠道又称商品销售渠道或商品流通渠道。指某种商品或劳务从生产者向消费者移动时，取得这种商品或劳务的所有权或帮助转移其所有权的所有企业或个人。分销渠道的起点是生产者，终点是消费者和用户。分销渠道作为产品据以流通的途径，就必然是一端连接生产.另一端连接消费。分销渠道的参与者是商品流通过程中各种类型的中间商‘他们取得商品所有权)和代理中间商(帮助转移所有权)。因为中间商和代理中间商的类型很多，所以分销渠道也有若干种类。分销渠道中每一组织形式称为流转环节，环节的多少，对商品流通时间、流通范围发挥着重要影响。一般来说，在其他条件相同的情况下，环节多，商品流通时间就长;反之，环节少，就可以加速商品流通.节约流通时间。当然，现实中也并非环节越少越好，过少的环节可能给一些商品的流通造成困难口所以止确的认识是，在保证产品能够到达预定的消费者或用户手中的前提下，渠道环节越少越好。环节的减少程度应视不同商品的不同产销特点而定。　　
说明：补充资料仅用于学习参考，请勿用于其它任何用途。Wholesale distribution software | Infor
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